+Apple

iPhone Duo is official. Book-style fold, 5.4-inch cover screen, 7.6-inch continuous display unfolded, thinnest iPhone Apple has ever made. $1,999 to start, up to $3,199 for 2TB. Biggest hardware swing since Vision Pro. See more

iPhone 18 Pro just launched and Gurman's already saying Apple is saving the real redesign for next year's 20th anniversary iPhone. Reportedly the biggest design overhaul since the iPhone X. See more

iPhone Air launched at a $200 premium over the 17. Trade it in against the new lineup and Apple's credit erases that entire gap, meaning early adopters paid extra for a phone that resells like it never had one.

Apple TV just dropped the trailer for Brothers, a new comedy from a The Office alum starring Matthew McConaughey and Woody Harrelson. See more

M5 Ultra Mac Studio can drive up to 8 displays, and it is not just a spec sheet flex. Trading floors, video editing bays, control rooms, that headroom gets eaten fast once you start plugging in. See more

Apple's M6 just landed, and it's the first look at the chip generation that leads straight to A20 Pro in iPhone 18 Pro. See more

Apple quietly moved AppleCare for the new Mac Studio and Mac mini. It used to sit right on the configure page, now it's buried a few clicks later in checkout. See more

iOS 27 is expected to land alongside the new iPhone lineup this September, following Apple's usual pattern: developer beta at WWDC in June, public beta in July, full release tied to new hardware in fall. See more

Apple just dropped a behind-the-scenes look at its new Mac mini M6 ad, and the production work is wild for something that plays as a simple 30 second spot. See more

Apple quietly refreshed the 40W Dynamic Power Adapter (up to 60W) for the EU and Vietnam today, now with retractable two prong plugs that fold flush into the housing. Same day, the $19 Polishing Cloth got a price cut. See more

New Mac mini runs M6 or M5 Pro, new Mac Studio scales up to M5 Max or M5 Ultra. Real generational jumps, not a spec bump for the sake of a press release. This is what happens when Apple silicon actually has a roadmap.

Apple just reversed course on Hide My Email. Plans to drop the icloud.com domain for generated addresses are scrapped, meaning the feature keeps working the way privacy-focused users actually expect it to. See more

Smartphone cameras aren't capturing reality, they're computing it. Even shooting RAW, you're getting a file after multi frame fusion, tone mapping, and AI denoising have already touched it. See more

Apple Watch Ultra 2 is the elevated smartwatch experience people keep asking us about, titanium case, 3000 nit display you can actually read in direct sun, 36hr battery. See more